It’s Crunch Time.


The season is creeping up on us so don’t get left in the cold. New fleece hoodies are now stocked in the Online Store. Available colors are varsity red/white and yellow/black, S-XXL $45.



Erykah Badu’s son Seven

Hoodie Season is finally here and the Logo Hoodie is BACK.
Cotton blended heavyweight fleece with front screenprint in Cardinal Yellow/Black and Varsity Red/White. Both are available now in the Online Store, sizes S-2XL. Grab both colors while they last.


5 years ago, Kanye dropped his sneaker collaboration with Louis Vuitton and had a little message for us.

Download it. Save it. Post it.


Hailing from Uptown New Orleans, Cypher and Lu “Gums” Murphy are a promising up-and-coming rap duo as well as New Orleans steez spokespeople. Formerly known as Team Robot, the Crescent City conquerors decided to re-brand and change their name to Parallel – a moniker representing each one’s distinct path that run parallel to one another.

Parallel | The Journey Begins

If you’re sick of hearing the same songs every day or just can’t keep up with new music, this is for you. DJ Kelly Green has put together a dope mix of new artists with everything from G-Eazy to Kevin Gates. Stream the playlist below via Spotify and get hip.


The Great Lace is an experimental stop-motion video that was shot for the DOPE shoelaces a few years ago. A series of pictures were taken and then put together into a “flipbook” styled video. The end result didn’t come out too shabby.

**Instrumental by @WesxLee

Stream Wiz Khalifa’s “Blacc Hollywood” via Spotify

Blacc Hollywood-DopeGame

This is a DOPE GAME ad from circa 2007 for the “College” and “Mightier Than the Sword” tees. Back then, there was only t-shirts and in-house printing had just begun.

Anyone remember or still have these? Tweet it to @thedopegame.



Life advice from Mr. Three Stacks. Interview from the September 2014 issue of Esquire Magazine

Master the mirror.

You’re a shit. I love you anyway, but you’re gonna have to correct that. That’s a friend.

Kings are expected to slaughter and have different women. The pope: total opposite. So it’s much harder to be pope than king. And on top of that, you’ve got to deal with the Sinéad O’Connors of the world.

Your voice is bigger in the shower.

In American music, there’s only eight notes. You can only flip them around so many ways.

The repetition you hear in hip-hop is addiction. It feels good, so you wanna keep doing it over and over and over again. Classical music takes you to all these places. Hip-hop is:just keep that, just keep that, just keep that …

I’m an only child, so I grew up to myself. I can’t read a book in a room of crowded people.

Never let your right hand know what your left hand is doing. That came from my mom. She was saying you don’t have to be so open and revealing to everybody—especially the people close to you.

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It’s kickoff season with a few sizes left of the “Dealer” football shirts. Each are custom fit with a circular hem and double stitched stripes. Get one before they’re gone for good.

Check available sizes and colors in the Online Store.


From around 1998-2000, Missy Eliott, Timbaland, Aaliyah and Ginuwine, self-dubbed the “Super Friends”, were everywhere. Aaliyah was America’s darling, Ginuwine was the self-proclaimed Bachelor and Timbaland & Missy put the “super” in Super Friends. The unique style and visuals were ahead of their time and can be credited for a few trends today (see: Drake). Always in each other’s videos, here’s some memorable cameos.

Missy, Timbaland & Magoo, and Aaliyah – “Up Jumps Da Boogie” (Why isn’t this on Spotify??)

Aaliyah – “Are You That Somebody”

Timbaland & Magoo – “Luv 2 Luv Ya”

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